Office of Online Education


IU Online Newsletter

August 8, 2013 | Vol. 1, Ed. 3

Welcome to IU Online, an e-newsletter containing the latest news and information from the Indiana University Office of Online Education.


1. Office of Online Education partners with Deloitte, Chmura to offer market analysis workshop

2. Lentz, Strawser, join Office of Online Education staff

3. June survey results provide glimpse at potential online students

View past issues of the IU Online newsletter:

1. Office of Online Education partners with Deloitte, Chmura to offer market analysis workshop

As part of its charge, the Office of Online Education leads the discussion concerning criteria used for assessing the need for, and viability of, proposed online degrees and programs.

The office collaborated with Deloitte Consulting and Chmura Economics and Analytics to conduct market analyses for four programs funded through the IU Online initiative. As part of the collaboration, Deloitte and Chmura developed a workshop designed to acquaint participants with a method for conducting market analyses.

More than 100 participants attended the workshop, held on the IUPUI and IU Bloomington campuses on consecutive days in June. They learned about processes to

  • identify competitor programs and the competitive region for a proposed academic program.
  • assess the competitive landscape for a proposed academic program.
  • gather and validate price points of competitor programs.
  • conduct qualitative assessment of competitor programs.
  • identify occupations associated with the proposed academic credential.
  • assess job markets and demand for proposed academic credential by industry and geographic region.
  • assess the number of recent graduates with comparative academic credentials.
  • use market analysis data to make decisions about development and marketing of new academic programs.

View a video recording of the Deloitte workshop delivered at IUPUI:

2. Office of Online Education adds new staff members

Effective July 1, the Office of Online Education (OOE) welcomed Don Strawser and Sheryl Lentz to its staff.

Strawser will serve as the office’s manager of information technology. He has worked for Indiana University since 2001, serving as a web developer, IT project manager, and IT manager for various units. Strawser is also an adjunct lecturer for the Department of Telecommunications at IU Bloomington.

Lentz will serve as administrative assistant, providing a variety of support services to OOE staff. Lentz is celebrating 35 years of service at Indiana University this year. Before joining the OOE staff, Lentz worked as the admissions coordinator for the General Studies Degree Program in the IU School of Continuing Studies.

Learn more about the Office of Online Education staff:

3. June survey results provides glimpse at potential online students

In June, the Office of Online Education sent a 10-question survey to students who have inquired about IU’s online programs this year. Fifty-two out of 353 students who received the survey completed it. Of these, 24% are current IU students, and 22% are former IU students who now want to complete an IU degree online. Another third of the respondents began their education at another university and now want to complete their degree online through IU.

Highlights from the survey include the following.

A. When students first started thinking about online education at Indiana University, they most wanted to know about

  • availability of degrees.
  • tuition and fees.
  • availability of courses.

B. 41% of the respondents enrolled in degree programs (or are waiting to hear from admissions offices) or registered for classes subsequent to their inquiry. Of those who have not enrolled or registered, many say they are still thinking about it.

C. 57% of the respondents said they prefer a 16-week class. 39% prefer an eight-week class. 4% prefer a four-week class.

D. The respondents said that the four top factors influencing their choice of an online university are

  • availability of the desired degree program, certificate program, or course.
  • cost.
  • reputation of university.
  • ability to transfer in previously earned credits.

The Office of Online Education Mission

As a steward of the tradition of excellence at Indiana University and in partnership with the campuses, the Office of Online Education p rovides leadership, coordination, and resources to the IU community to serve students and promote learning through quality online education.